Becker Media creates campaigns from start to finish. Starting with positioning your school in the market, to developing creative messaging, to executing media strategy, to quantifying results, and optimizing for performance, Becker does it all.
Becker relentlessly fights for leads with all
the latest tools available but also understands
the value of brand positioning and how it can help
build your school population.
The Becker Media team will pinpoint your target market and ensure your media dollars are allocated in the most efficient manner possible. Not only do they get the lowest media rates, they incorporate the most effective strategies.
At Becker Media our work provokes action because it is fueled by insight. Our strategy team understands what makes your school's website compelling and informative.
Becker Media's approach is grounded firmly in the cultural context in which schools operate. We keep up on the rapidly evolving Technologies and Platforms that make up the digital age.
Becker Media is one of the well-established media company in the education market with over 15 years experience servicing the smallest to the largest school groups.
Becker Media develops campaigns for schools that start a conversation, demand a response, invite that next step, and make it inevitable that students will contact you.
From brand development to web design, they’ll ignite an experience. Becker Media is a full-service agency that creates powerful narratives that connects your school with potential students.
Becker Media’s strategy is simple – develop hard-hitting marketing that makes prospects respond to your advertising and respect your brand.
Becker Media lives and breathes marketing for schools. It’s all they do. The entire staff is driven to generate the lowest cost-per-leads and the lowest cost-per-starts possible. They’ll differentiate your organization from your competition with effective media to increase your lead flow and market shares.
Becker Media understands the value of brand positioning – how it can establish your reputation and help build your school population over the long-term.
There’s something about your school that’s different. There’s a reason students choose your school over the competition, whether it’s the local community college or the other private schools in your market. No one knows why your school is number one more than your students. That’s why Becker Media spends as much time as possible in your campuses face-to-face with your students to find out
what they think about your school. The feedback Becker Media gets from this work becomes the basis of the brand positioning that gets communicated in all your internal and external marketing materials. You’re school is different. There’s a reason you exist. Your marketing should reflect this difference. Becker Media will help formulate and refine this message.
Becker Media is located in the San Francisco Bay Area, the world’s hub of internet marketing and technology. Becker builds great websites that your students will find and also convert the highest number of unique visitors into qualified leads.Your website is your storefront. You want as many students to enter your site and spend as much time as possible. The way your website
looks, feels, and functions is what makes students decide to contact you. Becker Media builds great looking, high-converting, easy-to-find websites that motivate prospective students to call you or request more information. A high-converting website pays dividends for years to come like no other marketing investment you’ll make.
A good brand:
We recognize that a strong brand is the key to making an impact in today’s crowded marketplace. Yet few take full advantage of the opportunities in front of them to create a powerful brand. With increased competition in the category, it’s brand that wins the battle. It’s no wonder that the biggest schools have the best brands.
We believe your TV, print, and all other traditional media should have distinguishable elements that also appear on your website to achieve consistency and credibility so the visitor to your site gains confidence in the professionalism of your organization.