Pay-per-click is a great way of generating exclusive, low cost leads. We write hard-hitting ads and manage the keyword bidding process. In addition to driving traffic to pages on your site, we create succinct landing pages with Direct Response layout, clean design, and persuasive copywriting that generates the highest level of click through rates and conversions. We generate these leads exclusively for your school separate from leads bought from lead generators. These leads can convert at percentages as high as your TV or print leads. A well-run PPC campaign also helps with search engine optimization. The analytics from your PPC campaign tells us which keywords and phrases students click and which ones convert into leads.
We then improve the optimization of your site by utilizing this information.