Becker Media Breaks Down the Program Integrity Final Rules – Return of Title IV Funds: Taking Attendance

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Return of Title IV Funds: Taking Attendance

Objective of the Integrity Rule

Use the best date available to determine the amount of time a student is in attendance for Title IV purposes.

Using the most accurate attendance information available ensures the most equitable treatment of students.

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Becker Media Breaks Down the Program Integrity Final Rules – Return of Title IV Funds: Programs with Modules or Compressed Courses

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Return of Title IV Funds: Programs with Modules or Compressed Courses

Objective of the Integrity Rule

Provide for more consistent and equitable treatment of students who withdraw from a program measured in credit hours, regardless of whether courses in the program span the entire term or consist of shorter modules.

The law specifies that a student earns Title IV funds on a pro rata basis through 60 percent of a period, based on days completed in a credit-hour program or clock hours completed in a clock-hour program.

Title IV funds are awarded to a student to attend an entire payment period or period of enrollment and the funds are intended to cover the student’s educational and living expenses for the entire period.

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Becker Media Breaks Down the Program Integrity Final Rules – Misrepresentation

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Misrepresentation

Objective of the Integrity Rule

Strengthen the Department’s regulatory enforcement authority against a school that engages in substantial misrepresentation by providing more specific, clear and comprehensive guidance in the regulatory provisions.

A potential student needs to have a clear understanding of any program in which he may enroll.

A school is responsible for providing complete and accurate information about its programs.

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Becker Media Breaks Down the Program Integrity Final Rules – Incentive Compensation

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Incentive Compensation

Objective of the Integrity Rule

Clearly prohibit incentive-based payments from a school to any person or entity involved in recruiting or admitting students or awarding financial aid, including payments to management responsible for these activities.

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Becker Media Breaks Down the Program Integrity Final Rules – Gainful Employment: Reporting and Disclosure Requirements and New Programs

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Gainful Employment: Reporting and Disclosure Requirements and New Programs

Objective of the Integrity Rule

Establish school reporting and disclosure requirements for programs intended to prepare students for gainful employment in a recognized occupation. Nearly all programs at for-profit schools are considered “gainful employment” programs.

Provide prospective students with answers to the following types of questions:

1.    What specific job(s) is the program designed to prepare its graduates to perform?

2.    How successful have the program’s graduates been in finding employment in the targeted job(s)?

3.    Do students generally graduate from the program within the expected (normal) amount of time?

4.    What is the total cost of the program that students will need funding to cover?

5.    How much loan debt (federal, private and school-based) do students typically incur in the program?

Require schools to notify the Department of Education of any plans to offer new programs.

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Search Engine Optimization

As pay-per-lead internet leads continue to convert at lower percentages, schools are investing more in optimizing their own sites. So you have just obtained a twelve page search engine optimization campaign proposition, but the only thing you can determine is how much you will need to pay on a monthly basis. The other phrases are in a foreign language that you have never heard of and incorporate words like pagerank, present position in Google, key phrase demand and competition. simply to mention a few!

Don’t despair, with this quick SEO lesson, you’ll be able to sound like an expert soon.

An SEO campaign (search engine optimization campaign) is targeted at increasing the rankings of an internet site in search engines which would subsequently bring about more guests (and hopefully more students) to your site.
There are a couple of factors that would have an impact on your position on search engines like Google:

Google page rank: Page rank can be a value that’s given to a webpage based upon how important the search engines find that web page to be. This value can be between 0 and 10, with zero being a very low page rank and 10 being the greatest possible page ranking. For a internet site to be classified as important, a page rank which is between 3 and 6 is more than adequate – only a hand full of internet sites can boast with a page ranking of 10.

Incoming back links: When you’ve got a lot of incoming back links to your webpage (inbound links from other websites to your webpage) this furthermore contributes to your websites status and definately will play an vital role in your search engine ratings.

Keyphrase research: Before a search engine optimization marketing campaign can begin, it’s important that proper research is carried out on your key phrases. The demand (number of lookups for your specific keyword each month) needs to be compared with the competition (the amount of sites who competes for the specific search term) to determine which keywords are the best to target. As an example, if only 10 individuals each month searches for pink polka-dot swimsuit, and 300 000 sites compete for this keyword, is would not make sense concentrating on this search phrase – the demand is not high enough and the competition way too high.

Competitive analysis: This is an evaluation of the internet sites you will be competing against. Their webpage ranks as well as number of incoming back links are two of the variables that will be considered when this analysis is done.

Present placement in Google: The current positioning for a specific key phrase in Google, is the position where your webpage currently shows for the search term in question. If you are focusing on the word insurance, it will be of no use if your webpage only shows up on page 25 of the insurance results. Internet users almost never searches further than the top 10 results, therefore it is essential that your internet site performs well on search engines like Google.

On-site optimization: This is the term for the amount of energy that will be necessary to setup your web site correctly for SEO purposes. Home page title, keywords, description tags, meta tags and so forth are a couple of important items to check on your existing webpage.

Now that you shall no longer be SEO-uninformed, you can make an informed decision on the search engine optimization proposal you received!

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Becker Media Breaks Down the Program Integrity Final Rules – Evaluating the Validity of a High School Diploma

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Evaluating the Validity of a High School Diploma

Objective of the Integrity Rule

Ensure that a student who reports having a high school diploma for purposes of establishing eligibility to receive Title IV aid does, in fact, have a valid high school diploma.

A school must develop and follow procedures to evaluate the validity of a student’s high school program completion, if the school or Department has reason to question the legitimacy of the student’s diploma.

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Becker Media Breaks Down the Program Integrity Final Rules – Disbursements of Title IV Funds for Books and Supplies

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Disbursements of Title IV Funds for Books and Supplies

Objective of the Integrity Rule

To provide timely access to Title IV funds for needy students with credit balances to obtain books and supplies.

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Marketing Trends: Mobile Video

When smart phones first came out, many people wondered whether a TV-addicted culture would care to watch video on such a small screen.

New data from the Nielsen Company indicate that watching mobile video is indeed getting more popular, but it’s far from a threat to the TV business.

In the fourth quarter of 2010, 22 million Americans watched video on a mobile device — just under 10% of U.S. mobile phone users. Meanwhile, according to Nielsen, during this same period, 286,648 million Americans watched TV at home.
So to put this in perspective: The U.S. mobile video audience is about 0.07% the size of the U.S. TV audience.
Still, a mobile video audience of 22 million people is nothing to sneeze at. And that group is growing.
According to Nielsen, “In the fourth quarter of 2010, more Americans watched video on their mobile devices than ever before. On a year-to-year basis, the number of people watching mobile video increased more than 43%, while the amount of time spent doing so was up almost 7%.”

Nielsen reported that Americans who watch video on mobile devices do so for an average of 3½ hours per month, but that varies greatly by ages. Americans age 17 and under who watch mobile video do so for more than seven hours per month; for those age 50 and over, it’s just more than two hours per month.

Nielsen didn’t say which kinds of videos people are watching on mobile devices, but it probably comprises mostly YouTube videos and news, music or sports footage, rather than full-length movies and TV shows.

Nielsen’s numbers include video viewed through smartphone and tablet apps. But they do not include mobile games, which are a hugely popular and often video-rich mobile activity.

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Becker Media Breaks Down the Program Integrity Final Rules – Definition of a Credit Hour

Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.

Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.

Definition of a Credit Hour

Objectives of the Integrity Rule

Define minimum standards for a credit hour to determine eligibility and funding for federal programs.

Improve consistency among all schools in quantifying student work to receive credits in federal programs.

Permit reasonable, school-determined equivalencies that are reviewed and evaluated by a school’s accreditor.

Provide limited flexibility in defining a credit hour for federal program purposes.

Effective date: July 1, 2011. Although for students currently enrolled in programs subject to the clock-to-credit-hour conversion provisions, a school may: (1) Apply current regulatory standards until those students complete their programs or (2) Apply the revised regulatory standards for all students enrolled in payment periods in the 2011-2012 award year and subsequent award years.

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