Do you know?
What gives websites 7 times the social media mentions compared to websites without?
Do you know?
What do 53.6% of the 10,000 largest sites on the web use to generate more views?
Do you know?
What appears on homepages of more than 1/2 of the largest websites?
We do!
Did you know that 89% of consumers trust online reviews?
Did you know that 80% have changed their mind based on negative information found online?
Did you know 87% claim positive reviews reinforce their decisions?
We do!
You have to know the right questions to ask.
Schools say, “we know how many visitors we have to our site.”
Becker Media asks, “do you know their profiles and what they are looking for?”
Schools say, “we spend a lot on advertising.”
Becker Media asks, “do you know which media and campaigns have the best ROI?”
Schools say, “we think we are doing well.”
Becker Media asks, “do you know if it’s better than your competition.”
Search Engine Optimization (SEO) is what drives more visitors from search engines to your website. Here are some tips to help drive more traffic and get the greatest ROI from your dollars spend online.
Create Knowledge Repositories
Blogging is about the conversation, but knowledge repositories are a great way to acquire links.
Use Structured Data
Website owners that use structured data on their site are getting the most out of Google, Bing and Yahoo rankings.
Social Media
Social media is everywhere and you need to be where your students are. If you’re not on Facebook, Twitter or the other social networks you are missing out.
Watch Video
Consumers spend approximately 16 hours a month watching video on the Internet and the opportunities to optimize video are in place to put your site ahead of the competition.
Speed Matters
Google has made speed an important factor in ranking and sites that load slowly will not only lose visitors but they may ultimately lose their search ranking.
Tell Your Story
Have your press releases placed on appropriate sites that can help your ranking.
Make the User Comfortable
Broken links and confusing interfaces turn people away and if they aren’t clicking, many people believe this can affect your page ranking.
Diversify Your Links
Don’t just stick with links from one site, one geographic area or one vertical.
Keyword Tools
Use keyword research tools to make sure you are buying the right words.
User Reviews
Organic reviews are as important to search engines as they are to actual users. Search engines use user reviews to determine popularity.
Stay Current
Search engines are constantly changing what it takes to rank on page one. Make sure to stay up-to-date when the rules change.
Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.
Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.
Verification
Objective of the Integrity Rule
Update rules to reflect changes in statute and FAFSA processing.
Improve FAFSA information accuracy to enable the Department to improve its data analysis capabilities.
Tailor verification requirements to validate most error-prone data rather than a uniform set of data items.
Strengthen and codify current policy requirements to improve program integrity in the Title IV programs.
The growing public investment in Title IV program funding warrants improved accountability for making awards only to eligible applicants and for collecting and maintaining accurate data on all such applicants.
To the extent possible, pursuit of greater accountability should also consider school and applicant burdens.
Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.
Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.
Written Arrangements between Schools
Objective of the Integrity Rule
If a school has a written arrangement with one or more other schools to provide a portion of a program, the arrangement should be disclosed and the implications explained to prospective and enrolled students.
If a school’s written arrangement is with a school that does not participate in the Title IV programs, strengthen the restrictions on whether the ineligible school can provide a portion of an eligible program.
If a for-profit school’s written arrangement involves schools under common ownership or control, ensure that the credential-granting school provides more than 50% of the program to students. Additionally, if a school offers more than 50% of a program through distance education, ensure that the school has obtained all of the necessary approvals to deliver the program in that manner.
Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.
Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.
State Authorization
Objective of the Integrity Rule
Establish minimum standards for state authorization required for a school to participate in the Title IV programs.
Each member of the “program integrity triad” of oversight entities for schools participating in the Title IV programs — state approval agencies, accreditors recognized by the Department and the Department — plays an important role in providing appropriate oversight of schools and protection of students.
State authorization to offer postsecondary education programs must be explicitly provided or affirmed.
States need to enforce applicable state laws regarding schools and their prospective/enrolled students.
States need to have a process for handling complaints about schools operating under their authority.
If a state has other licensing or approval requirements, a school must comply unless the state exempts the school and the Department’s rules permit exempted schools to participate in the Title IV programs.
Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.
Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.
Satisfactory Academic Progress (SAP)
Objective of the Integrity Rule
Clarify and strengthen federal SAP rules and introduce more consistent terminology and requirements among schools, to ensure that progress is appropriately monitored throughout a student’s enrollment in a program.
Responsible stewardship of the federal taxpayer investment in Title IV funding requires that those funds be provided only to students who demonstrate success in meeting SAP requirements for program completion.
Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.
Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.
Retaking Coursework
Objective of the Integrity Rule
Expand the circumstances in which a repeated course in a term-based program may be counted toward a student’s enrollment status for Title IV program purposes.
Schools should be permitted to include a repeated course taken in a term-based program as a part of a student’s Title IV enrollment status.
Final regulations on a collection of 14 topics intended to strengthen the integrity of the Title IV programs were published in late 2010 by the Department of Education. These new rules primarily impact schools — both financial aid professionals and their colleagues with other campus administration responsibilities.
Starting this week and subsequent weeks, Becker Media will outline the objectives of each of the 14 Integrity Rules.
Return of Title IV Funds: Taking Attendance
Objective of the Integrity Rule
Use the best date available to determine the amount of time a student is in attendance for Title IV purposes.
Using the most accurate attendance information available ensures the most equitable treatment of students.
